Creating value

Here is a quote I've been meaning to post for a while now... it actually reminds me of a post of Martin's...

"Don't start a business if you can't explain what pain it solves,
for whom, and why your product will eliminate this pain, and how
the customer will pay to solve this pain. The other day I went to
a presentation of six high tech startups and not one of them had a
clear idea for what pain they were proposing to solve."

- From Joel's foreword to Bob Walsh's new book:
"Micro-ISV: From Vision to Reality"

The foreword is online at:
http://www.joelonsoftware.com/articles/Micro-ISV.html